In the framework of Smart Tour Project that aims to protect, preserve and develop the cultural heritage of the CB area, Barleti Institute for Research and Development has organized the Experiential Activity Event in Berat city aiming to promote cultural and culinary tourism through karaoke festival and gastronomy testing. Participants of this activity were representatives of different groups of interest including youth, cultural organisations, local business sector etc. that are connected with the area through unique experiential actions promoting cultural and national heritage.
Through karaoke festival and testing of traditional food, this activity aimed to boos local tourism by using innovative tools that engage participants to have an emotional experience and promote it in a broader context.
For local business, this activity was an added value for business promotion and further economic development.